Anastasia Yarlova
Brand designer, illustrator, and marketer
Hello, my name is Nastya. For the past four years, I have been passionate about graphic design, especially branding. I spent the previous seven years working as a marketer. My experience helps me create projects that rely on communication strategies and other marketing tools. I adore my profession and am convinced that design is much more than just an attractive picture. Good design evokes emotions, engages in dialogue, and builds relationships with the audience.
What I enjoy most is generating ideas, infusing them with meaning, and creating their visual embodiment. In the last three years, I have developed branding for 8 major projects and over 11 projects in the small and medium business sector. We maintain ongoing collaboration with many of our clients.
What I enjoy most is generating ideas, infusing them with meaning, and creating their visual embodiment. In the last three years, I have developed branding for 8 major projects and over 11 projects in the small and medium business sector. We maintain ongoing collaboration with many of our clients.
Areas of expertise
I specialize in developing the visual identity of brands, logos, and other elements of corporate style. During my work process, I utilize marketing tools, thoroughly study the target audience, and analyze the market to ensure that the final result is effective, with designs that not only sell but also distinguish your business among competitors.
Additionally, I employ artificial intelligence in my work to accelerate and optimize certain tasks, which enables me to enhance the quality of project execution.
Additionally, I employ artificial intelligence in my work to accelerate and optimize certain tasks, which enables me to enhance the quality of project execution.
What I do most often:
Stages:
Cost: $530
- Researching the brand and audience
- Studying competitors and trends
- Developing logo concepts and ideas
- Creating sketches and logo variations
- Selecting a color palette and fonts
- Refining the design
- Testing on various platforms
- Preparing a PDF document with usage guidelines
Cost: $530
Stages:
Starting from $970
- Logo development (includes all the points mentioned above)
- Development of brand graphics and visual concept
- Creation of the structure and composition of brand style elements
- Recommendations for logo usage and sizing
- Design of brand style carriers (business card/certificate/price list, etc.)
- Tone and style of brand communication
- Recommendations for images and illustrations
- Guide for applying the brand style in various scenarios
- Preparation and provision of final files
Starting from $970
Stages:
Starting from $ 2170
- Description of the brand platform (mission, values, unique selling proposition, brand history, etc.)
- Description of the target audience portrait
- Character: emotional essence of the brand
- Naming development and preliminary uniqueness check
- Slogan development
- Logo development (includes all points mentioned in the first block)
- Tone and style of brand communication
- Development of brand graphics and visual concept
- Design of brand style carriers
- PDF document describing the brand platform and rules for using all elements
Starting from $ 2170
Included:
Workload [per month]: up to 30 layouts
Cost: $ 650
[monthly]
- Design of advertising layouts
- Design of website layouts
- Design of social media layouts
- Design of printed materials
- Selection of high-quality licensed images
- Preparation of layouts for printing
- Revisions and edits
- Design support does not include the development of branding, illustrations, and layout of multi-page documents.
Workload [per month]: up to 30 layouts
Cost: $ 650
[monthly]
Creation of vector and raster illustrations:
- Commercial illustrations for products and packaging
- Illustrations for advertising campaigns
- Illustrations for branding and marketing
I work with the following software:
Vector graphics
Adobe Illustrator, CorelDRAW
Raster graphics
Adobe Photoshop, Adobe Fresco.
Motion design
After Effects, Adobe Animate (Intermediate Level)
Web design
Figma, Tilda
AI design tools
ChatGPT 4, Adobe Sensei, DALL·E, Midjourney
Work experience over the last 6 years:
Private Practice / Freelance
2019 — Present
- Working with projects of various scales, both large and small
- Developing brand visual identity
- Creating logos, corporate styles, and visual concepts
- Designing advertising materials and packaging
- Managing documentation and developing technical specifications
- Client interactions
- Creating illustrations
2023 Brand designer
- Working on client projects (developing logos, concepts, and branding)
- Developing naming strategies
- Working on website design
- Project defense and presentations
- Team collaboration
2022−2023 Design support for the project
- Design of advertising layouts
- Design of website layouts
- Design of social media layouts
- Design of printed materials
- Preparation of layouts for printing
- Making revisions and edits
2019 — Present (Project-based work) Brand designer
- Logo and corporate style for Novator Residential Complex
- Logo and corporate style for Oblaka Residential Complex
- Redesign of the logo for the Akvatoriya Residential Complex
- Logo for the Leningrad Residential Complex
- Design of outdoor advertising and printed materials
2017−2019 Marketing Director
- Development of marketing strategies
- Brand and advertising management
- Coordination of marketing campaigns
- Market and consumer needs analysis
- Team and budget management
- Evaluation of the effectiveness of actions
